Running a qualitative study is a lot. Setting up meetings, wrangling stimuli, chasing tech checks, making sure participants actually show up and their mics actually work. You could do all of it yourself on Bello (our DIY mode is right there, and plenty of teams love it). Or you could hand us the keys and go do the part you're actually good at: the research.

That's Managed Service. You bring the study, we run the operation. Here's exactly what "we run it" means, step by step.

You tell us what you're running, we build it out on the platform. IDIs, focus groups, broadcasts, the whole structure gets configured so everything downstream just works.

Your analysts and post-meeting crew don't need to sit on the sidelines. We add your team to the project as collaborators, so the people doing the analysis have access to everything they need from day one, no back-and-forth to get them in.

Every session, scheduled and configured, with the right participants, the right settings, and the right people in the right rooms.

Got videos or PDFs you want the moderator to show mid-session? We load them straight into the meeting so your moderator can share stim without ever leaving the room or fumbling with a screen share. Here's the part worth pausing on: playing video inside the session, natively, isn't something you'll find on other platforms. Most tools make you screen-share a video and pray the audio syncs. On Bello, it's built in. Your moderator hits play, everyone sees it clean, and the flow of the conversation never breaks.

Send us your consent forms, NDAs, or any agreement participants need to sign, and we build them into the meeting. When a participant joins, the agreement comes first. No signature, no entry. They read it, they accept it, and only then do they get into the session. No chasing paperwork after the fact.

Running a session in another language? We can bring in a translator, and Bello supports 11 languages where the entire meeting interface, not just captions, shifts to match. Participants get a session that feels native to them, top to bottom.

All of this runs on infrastructure that's GDPR compliant, so the data-protection box is ticked before you even ask.

Send us your participant list and we load it in. Working with recruiters instead? We'll work with them directly, send join links straight from the platform, and hand recruiters a clean session-by-session grid of links so nobody's guessing who goes where.

We keep you posted on which participants have completed their tech check and which haven't. And we don't just check the box: we actually review each one and flag anything that could trip up the session. Weak internet that'll drop them mid-answer, a room so dark you can't read their face, a mic picking up more background noise than voice, a phone propped at an angle that shows only the ceiling. We pass those notes to you or the recruiter so they can reach out and fix it before the session, not during it.

We join the session ahead of time and bring each participant in ourselves, making sure their audio, video, and connection are solid before the real work starts. No surprises once the moderator's rolling.

Once everyone's checked in, we kick off the recording and open the backroom so your observers can watch it all unfold.

We hang around for the first 15 minutes to make sure the session settles in cleanly, and we stay actively available for the whole thing. If something goes sideways mid-session, we're already there to catch it.

Planning to debrief on Bello right after? We'll stop the recording at the right moment and flip your observers over to participants, so your team can talk it through in the same room without missing a beat.

You focus on the research. We handle the setup, the participants, the tech, the live support, and the details you shouldn't have to think about. That's the whole point of Managed Service: hands-off for you, fully handled by us.